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Coursera App
iOS APP CONCEPT
Prototype Design to add a feature for the iOS app version of Coursera.
Please note: This project is not directly affiliated with Coursera. Project with former Coursera design manager.
Role
Designer Researcher UX/UI
Duration
78 hrs (4 weeks) June 2022
Tools
Whimsical Figma Maze Miro
About
Coursera's system of learning provides the opportunity to acquire new skills and strengthen old ones at any time with a flexible schedule. Various environments are available for a learner to study via desktop and/or with mobile app. The mobile app allows quick access to materials, exploration of new courses and course material downloads to study on the go.
Problem
When students study in online courses via mobile app, it can become difficult to keep up and stay consistent with each course through to completion.
Challenges
Extend design for user’s personal experience
Enhance the profile portion of the mobile app for the user
Successful user testing to examine if these added features work well with the existing app
Solution
Hypothesis: A strong profile with personalized metrics will generate more engagement and improve course progression. Many students enroll but don't complete their courses for various reasons. To support them to reach their initial goals and get motivated to finish, tracking time spent in 1 or more courses may encourage completion and assist in better time management.
Goals
Maintaining a cohesive experience while adding a feature to an existing product
Ensure feature does not disrupt learning time spent on app
Encourage completion
Overall design balance
Research
Online Surveys
A survey was conducted to gather quantitative data for insights on user patterns and understand what are the main needs and/or frustrations. The goal was to evaluate what the user wants to see in an app learning environment, and how adding new features to the existing app will be beneficial.
Users immediately check their progress when first opening the app and before closing the app
Users usually track time spent by manually looking at the course, or not track time at all
Most Users spend 1-3 hours on courses a week, or 4-9 hours
Users prefer to keep track of time spent by hours per week
Users want to save time learning new skills by using online course studies
Results/Findings:
Check their course progress when first opening the app
Believe they spend about 10-15 hours on courses per week
Prefer to keep track of course progression by how many hours spent studying per week
This persona is:
Motivated to learn new things
Mindful of time spent with activities
A consistent user of mobile apps
Strives to finish what is started
Persona
The learner’s thoughts, pain points and experiences while trying to stay motivated in a new course of study via mobile app.
User Journey Map
First design version provided edit link from the Learn screen, second/ final version provides editing from the profile's goal detail screen.
Wireframe sketches
Version 1
Version 2
Navigating to the Weekly Goal Highlight -> go to profile, change weekly goal -> view goal by week, day and month
Task Flow
Prototype
Using the research, task flow map and wireframe sketches, an interactive prototype was built in Figma to create the flow with the new weekly goal featured. One task flow demonstrates use case of the weekly goals settings under Profile inside the Coursera app.
View in Figma ->
Testing
Testing was conducted for 3 paths for a task flow to select Learn screen and see weekly goal highlights, update the weekly goal, and view the current progress by day, week and month. Brief instructions were included in each path to guide participants through the task.
Participants 15
Age range 32-42
Test method Maze
Test subject prototype (mobile)
Most testers expect an easy order and navigation for the entire experience; 40% said they would use this feature, color balance is helpful for the experience. 53% are very likely to set a weekly goal for online courses; ease of use is the most expected and appreciated usability expectation.
Insights
Testers reported ease of use and an intuitive experience. 67% thought navigation was very easy. All testers were able to complete the mission with the expected paths. Changes to color and additional measures for weekly goal were suggested.
Change colors to be less monotone
Updated spacing between items
Included additional views for the flow
Iteration:
Configuring goals for specific coursers or programs, specializations, etc.
Badges or milestone markers for completion
Ways to share the progress/goals met with others outside the app
Other options considered:
Outcome
Wrap-up
Summary
Research: Surveyed users about thoughts and expectations when studying online with an app, and used secondary research methods to gather insights about adding a goal feature to the app, created personas to grasp empathy of user
Exploration: Used a journey map to capture the user scenario using the product and their actions, pains and thoughts: formed the task flow and first wireframes including the feature
Prototype: Used task flow and wireframe sketches to design the interactive prototype
Testing: Testers reported ease of adaptability and use, suggestions were considered to iterate parts of the design
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